Privacy

Firmin Labs websites and Google Analytics

Our websites (firminlabs.com and the sites on its subdomains, such as this one) use Google Analytics only if you click Accept on the banner. It tells us how many people visit and which pages are useful, using cookies that Google sets.

If you choose No thanks, nothing from Google loads at all. We don't use Google Analytics for advertising: ad storage stays off, ad personalisation and Google signals are switched off, and we never sell data.

Your answer is saved for a year in a cookie called fl_consent and applies to every Firmin Labs site, so you are only asked once. Pages behind a sign-in, and the WonderWatch kids' area, never load Google Analytics. To change your answer, clear the cookies for firminlabs.com and you'll be asked again. Google's own use of the data is covered by the Google Privacy Policy.